Avatar

Kevin Asay

Strategic Engagement Lead

Global Service Provider

Kevin leads Cisco’s global strategic engagement practice, targeting service provider transformation across product, sales, marketing, operations, and CX. Through strategic engagement, which combines deep account management with world-class execution frameworks, Cisco and its channel partners work together to integrate best practices in driving growth across the combined portfolio.

Articles

August 20, 2019

1

SP360: SERVICE PROVIDER

Accelerate GTM Transformation Using the Jobs to be Done Framework

Service providers (SPs) are in mid-transformation. No news there!  SPs are: Adopting digital methodologies to iterate the commercialization process and speed time-to-market. Expanding their offer portfolios, moving up the stack to include complementary value-added managed services. Shifting to clou…